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Tech advancements have disrupted every industry out there, and real estate remains one of the most impacted industries. In fact, 90% of real estate agencies have started using VR and AR to optimize the client experience. Ranging from virtual property tours to seamless catalog printing, these modern technologies are being deployed everywhere. So, if you are intrigued to know how VR and AR are impacting the real estate industry, we are sharing the details!
To begin with, AR (augmented reality) is known to utilize cutting-edge visualization technology to improve the representation of real-world surroundings and create interactive buyer experiences. In addition, AR is delivering some innovative mediums for engaging with real estate. These AR tools are sufficient for diagnosing issues in the real estate infrastructures, iterating the designs, and creating property tours. Not to forget, almost 50%of commercial RE investors believe that AR integration should be prioritized.
On the other hand, VR (virtual reality) allows real estate agencies to market their projects even if the construction is not complete. This VR technology allows real estate agents to represent the exterior and interior of the real estate properties. It basically uses a digital simulation of 3Dvisuals and creates a riveting customer experience. Since it immerses the users in the 3D environment, the spatial data of the infrastructures will be tangible.
Whenever someone has to purchase a property, they will visit multiple places to select the best one, and isn’t that time-draining? However, VR can take away this issue, allowing the clients to virtually visit the real estate property, irrespective of the time and location. For this purpose, the clients only need VR headsets as it creates a 3D video of the properties (you can check out multiple locations within an hour or two!). Also, VR can create two types of tours, including;
· Guided Visits – this is the same old promotional video that’s designed in 360-degree from or virtual form. Also, these video scan be designed with a panoramic camera
· Interactive Visits – with these visits, the buyers can choose the entry point for the property, enter inside, and move around just by clicking on a specific spot
Selling unfinished properties is the biggest enemy of signing that deal, so how do you fix that? By staging! According to research, property staging can increase the chances of real estate purchase by 77%. With VR/AR, the real estate agents can showcase how the property will look when it’s completed by setting it up. In simpler words, it can ramp up the appearance and representation of the property. Not to forget, AR allows real estate agents to stage the property with home appliances and furniture.
The future of VR/AR-oriented real estate depends on the representation of the architecture. We have already seen how these advanced technologies will impact the property representation and staging, but will they help showcase the architecture? With AR and VR technologies, the building’s interior and exterior can be showcased since they provide a full-scale model. That being said, the real estate agents will enjoy more and quicker deals!
These technologies will deliver time efficiency and the ability to capture more customers and visualize the property. Not to forget, these technologies are a one-time investment that shall reap benefits for years to come and will soon dominate the construction technology, making it more efficient.
